The Eat, Ride 'n' Enjoy campaign was an initiative delivered by the Town of Victoria Park to capitalise on the opening of Optus Stadium nearby, and deliver a benefit to our local business community.
The outcomes sought via the project were to:
Create promotional opportunities for local Town of Victoria Park businesses
Increase visitation to participating food and beverage businesses
Promote the Town of Victoria Park to the wider Perth community as a destination for eating and drinking
A brand was developed, along with promotional videos and marketing collateral. The campaign was formally launched on 27 February 2018 and a comprehensive marketing strategy was rolled out by the Town.
What is happening now?
An end date of 30 July was advertised from the start, and we are now seeking feedback from businesses who participated in the campaign, to inform our evaluation of the project.
How can I provide my feedback or find out more information?
Complete the survey to let us know your views
View the marketing campaign summary in the document library
Ask a question and we will respond
The Eat, Ride 'n' Enjoy campaign was an initiative delivered by the Town of Victoria Park to capitalise on the opening of Optus Stadium nearby, and deliver a benefit to our local business community.
The outcomes sought via the project were to:
Create promotional opportunities for local Town of Victoria Park businesses
Increase visitation to participating food and beverage businesses
Promote the Town of Victoria Park to the wider Perth community as a destination for eating and drinking
A brand was developed, along with promotional videos and marketing collateral. The campaign was formally launched on 27 February 2018 and a comprehensive marketing strategy was rolled out by the Town.
What is happening now?
An end date of 30 July was advertised from the start, and we are now seeking feedback from businesses who participated in the campaign, to inform our evaluation of the project.
How can I provide my feedback or find out more information?
Complete the survey to let us know your views
View the marketing campaign summary in the document library